"I've never felt so comfortable at a dentist in my life. Dr. Halliday took his time to understand exactly what I wanted and delivered beyond my expectations. My veneers look completely natural."
Brianna T.
Google Review
Google Review
Cosmetic Dentistry · La Jolla, CA
Shine Every Day.
You've been looking for a dentist who sees more than your teeth. Dr. Halliday built 32Shine for exactly that. Every case starts with your face, your goals, and your story.
2023 NDA Top 40 Under 40
Dr. Darius Halliday, DDS
Reviews
Patients Who Found Their Shine
The best way to understand what 32Shine feels like is to hear it from the people who've been in the chair.
Office Tour
Step Inside
Most patients come in expecting a dental office. What they find is something closer to a jewelry store and art gallery. That's intentional. Dr. Halliday designed this space to feel like the care you're about to receive.
About 32Shine
Built on Craft.
Driven by Identity.
Dr. Halliday grew up around art. He trained his eye on graffiti before he trained it on porcelain. After nearly two years under one of the Inland Empire's leading cosmetic dentists, he brought that same discipline to La Jolla with a practice built around one question: what does this person actually need to shine?
Your Face First
Dr. Halliday plans every case around your facial structure and aesthetic goals. Treatment here isn't a menu you pick from. It's a plan built for you.
You Belong Here
Luxury care has historically been reserved for certain people. Dr. Halliday built 32Shine to change that. The experience is premium. The access is not gatekept.
Recognition
National Dental Association
Top 40 Under 40 · 2023
Top 40 Under 40 · 2023
Darius Halliday
DDS · Founder
Trained under one of the Inland Empire's leading cosmetic dentists, Dr. Halliday brings a jeweler's eye and an artist's discipline to every case — planning each smile around the person wearing it.
Our Services
What We Do
Whether you're ready for a full transformation or just want to take care of your teeth the right way, 32Shine has a place for you.
Complimentary Consultation
Smile Makeovers
You've pictured what you want. Dr. Halliday knows how to get you there. Veneers, crowns, and full-mouth reconstruction designed around your face and no one else's.
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Diamond Dentistry
Real diamonds, embedded into crowns and veneers by a dentist who has been doing this since his residency. If you've seen it on someone and wondered where they got it, this is where.
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Grillz Design & Fabrication
You shouldn't have to choose between a dentist and a jeweler. At 32Shine, Dr. Halliday is both. Custom grillz designed, fabricated, and fitted to dental-grade standards.
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Complimentary Consultation
Dental Implants
Tooth loss doesn't have to be the end of the story. From single implants to full-arch restoration, every case is planned around how your face looks and how your bite functions.
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Invisalign & Clear Aligners
Straighten your teeth without changing your life. In-house clear aligners are available for patients who want to keep things simple and stay consistent.
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General & Preventive Care
Showing up twice a year is one of the simplest things you can do for yourself. At 32Shine, general care gets the same attention as the cosmetic work. Because it deserves it.
Learn more →Comfort Menu
Your Visit, Your Way
The 32Shine experience is designed to surprise patients who expect a clinical environment and arrive to find something else entirely.
Schedule a ConsultationNetflix & Wireless Headphones
Your choice of content, your own audio. The chair is yours.
Warm, Scented Towels & Blankets
Spa-level comfort from the moment you sit down.
Sedation Options
Oral sedation and laughing gas are available for a more comfortable experience. IV sedation is available for complex cases and full-mouth procedures.
Visit Us
Find Us in La Jolla
Suite 210 is near UTC Mall Westfield and La Jolla Cove, with parking on site.
4180 La Jolla Village Drive, STE #210
La Jolla, CA 92037
- Monday9:00 AM – 6:00 PM
- Tuesday9:00 AM – 5:00 PM
- Wednesday9:00 AM – 5:00 PM
- Thursday9:00 AM – 6:00 PM
- Friday8:00 AM – 1:00 PM
- SaturdayClosed
- SundayClosed
The 32Shine Difference
Why 32Shine
One-of-One Care
No two cases at 32Shine look the same because no two people do. Every treatment plan is built from scratch around who you are and what you want to see in the mirror.
Diamond-Level Precision
Dr. Halliday learned to look at dentistry the way a jeweler looks at a stone. How light moves. Where the finish falls. That standard doesn't change with the procedure.
Accessible by Design
PPO insurance accepted. In-house payment plans, CareCredit, Cherry, and Sunlit all available. A complimentary consultation is the only thing you need to get started.
Where Culture Meets Craft
Dr. Halliday stays current with beauty standards and what patients are actually asking for. That cultural fluency shapes every plan. You don't have to explain yourself here.
Financing & Insurance
Care That Fits Your Life
Inclusive luxury means the door is open. 32Shine accepts PPO insurance and offers in-house payment plans, CareCredit, Cherry, and Sunlit. Complimentary consultations are available for cosmetic and implant cases — because the conversation should never start with cost.
Connect With Us
Your Shine Starts Here
Choosing 32Shine means choosing to show up for yourself. Book a complimentary consultation and let Dr. Halliday show you what's possible.